A new brand for a modern coworking with a symbiotic concept.
Year
2022
Services
Naming, Branding, Interiors
Pantone® 532 C
C71 M65 Y64 K72
#232323
Pantone® 1795 C
C19 M90 Y79 K9
#a50834
Pantone® 128 C
C3 M14 Y76 K0
#f9d55c
Pantone® 663 C
C02 M01 Y01 K00
#f7f7f7
We faced the challenge of creating a new brand for a co-working space. The main idea in this type of business model is that of a symbiotic space, where different freelancers or small companies complement each other on a daily basis, creating new synergies.
A brand that represents a common space, where everyone works side by side, because together we are stronger.
From the concept of “bubble” and the sound that is produced when it breaks (blop!) we created a claim where the user is invited to “get out of their bubble” to collaborate with other freelancers with common concerns.
The positioning of the new brand tries to break with the classic company and the isolated way of working, to offer a new experience of collective work.
