A groundbreaking concept for a cocktail bar.
Year
2023
Services
Naming, Branding, Interiors
Pantone® 532 C
C71 M65 Y64 K72
#232323
Pantone® 1795 C
C19 M90 Y79 K9
#a50834
Pantone® 128 C
C3 M14 Y76 K0
#f9d55c
Pantone® 663 C
C02 M01 Y01 K00
#f7f7f7
We faced a new challenge of creating a new brand for a transgressive bar with a rebellious touch. The whole new brand is related to religious environments, since its naming “Reza” in Spanish means “Pray”. With this premise, the designs revolve around elements and environments that we could find in a church, such as arches, soft colors, light and shadow games, stained glass, etc.
As for the typography, a gothic style is chosen to give the whole that religious mysticism. Likewise, the messages revolve around the game of encouraging the “faithful” to go religiously to the Reza.
A striking brand that really achieves what it seeks, that people talk about it.
