A fresh rebranding for a vegetable distribution giant in Europe.
Year
2023
Services
Branding, Packaging
Pantone® 532 C
C71 M65 Y64 K72
#232323
Pantone® 1795 C
C19 M90 Y79 K9
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Pantone® 128 C
C3 M14 Y76 K0
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Pantone® 663 C
C02 M01 Y01 K00
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Solvega Crops, a company at the forefront of agri-food production, relied on us to achieve a new positioning and a more updated brand.
Based on organic shapes, created through Voronoi diagrams, we obtained different assets that are used throughout the new identity and its communications.
With colors that evoke the sector, but adding a more saturated and digital touch, we achieved a fresh, digital and differentiating rebranding among the competition, which is used both on their website and in different physical applications of their logistics, such as trucks, boxes, packaging bags, etc.
